Blue vs. White: Blackberry is still as strong of a company as it once was
Published: Thursday, February 14, 2013
Updated: Saturday, February 16, 2013 00:02
Photo from PCMag.com
Will the new Blackberry Z10 save the brand?
Remember the days before the evil world domination known as Apple Inc. took over people wallets and other gadgets? Well ladies and gentlemen, those days are about to be back. Research in Motion, Ltd., the company who manufactures Blackberry is striking for a comeback.
RIM reveled its new company name titled after their main product-Blackberry. They also revealed singer-songwriter, Alicia Keys, as the global creative director. BlackBerry is revealing the new phone that has been constantly pushed back for months on their website. Please allow me to reintroduce, the Blackberry Z10.
Now before I continue to go on about the new BlackBerry, let me answer the question that is probably on your mind right now. Can the BlackBerry make a comeback and create competition with iPhone and Android phones? My answer is yes.
Believe it or not, there are 80 million people in this world who still use a BlackBerry. People like having buttons on their phone, the flashing light when receiving a message, the email capabilities, and of course, BBM. Some people are not used to the touch screen phones because it moves too fast under their finger. These people are the ride-or-die consumers that BlackBerry is relying on to help them make a strong comeback.
The BlackBerry Z10 has an operating system called BlackBerry 10. According to The New York Times, the phone is “…lovely, fast, and efficient, bristling with fresh, useful ideas.”
Unlike most phones, the BlackBerry Z10 is complete. It has a well-stocked app store, a music and movie store, Windows and Mac software for loading files, speech recognition, turn-by-turn navigation, and Find My Phone, a system with a remote-control lock and erase. It has both front and back cameras which can film in high definition.
And for you iPhone minions, the 4.2-inch screen is even sharper than the iphone Retina display! Not to mention, it has 16 gigabytes of storage, plus a memory card slot, and will be available for all four major carriers- AT&T, Sprint, T-Mobile, and Verizon.
The New York Times also mentions a light blinks above the screen to indicate that something is waiting for you, much like the blinking red light on the older models. You can also swipe up the screen without pressing a button (ahem, iPhone).
One thing that people love about the Blackberry has always been the keyboard, which has been the biggest selling point. The company announced that it will sell a model with a physical (Alicia not included) keys (get it?) and a smaller screen called the Q10.
With the autocorrect on most phones, tiny words appear over certain on-screen keys, guessing the word that you are trying to text out. But the more you text over time, the more it learns your way of writing.
And like the phone assistant Siri on the iPhone, BlackBerry Z10 has that too.
The best thing about this phone might have to be the camera. One feature on the camera called Time Shift, can take a photo of people, and then with your finger on a face, you can dial forward or backward 2 seconds in time, looking for the perfect face pose. And you can do it for every person in the shot so everyone can all look smoking hot without having that friend that messed up the picture with the ugly face.
With this phone and the delays on it, BlackBerry could take no risk, and they were smart for waiting. They are definitely getting the attention and rumored talk they want and need.
I was once a Blackberry user myself. I had a BlackBerry Curve and a BlackBerry Torch. I loved both of them, but the constant freezing of it was what drove me crazy. When iPhones started to become popular I swore I will never cross over to the dark side. I was going to be team Blackberry forever. But that changed when it was time for an upgrade.
Now don’t get me wrong, even though I love my iPhone, I will always have a deep appreciation for BlackBerry. I strongly believe that it can make a comeback with the right team of people, creative directing, and smart marketing. They are a strong-minded company that is not giving up or backing down from the Apple Inc. bullies. They are the originals instead of the trendsetters. And classic stays in style while trends fade away.
And if you still have doubts about the Blackberry, just remember that David overcame Goliath.
Read the other side of this issue here.