Editorial: Better information about basketball ticket lottery would improve process
Published: Sunday, October 6, 2013
Updated: Sunday, October 6, 2013 22:10
With the advent of fall comes not just the fond cooler air, a beautiful vibrant array of colorful leaves topped with the general frenzy over the words “pumpkin spice latte,” but also the selling of “BB Tix.” It’s the special time of year when everyone is more passionate about Men’s Gampel tickets and the Louisville game than pretty much everything. (It’s not as if football was really fighting for the school spirit attention). However, misinformation surrounds this important sale and perhaps generates more unease and controversy than the ticket sale for the SUBOG spring concert. Considering the issues outlined below, UConn Athletics needs a more proactive method of distributing important details regarding the sale of UConn basketball tickets.
One of the first issues is the notification of the sale at all. With a deceptive title of “BB Tix,” one may believe it is spam or some other nonsensical item that has arrived in their inbox. In fact, many inboxes can and have characterized the email as spam, especially if their UConn email is forwarded to another private account. A more official title, such as “UConn Men’s and Women’s Basketball Ticket Lottery Entry,” would be more informative than the current subject line, “BB Tix” from a “BB Tix” email address. “BB Tix” is also the name given to every single email from them, regardless of the content inside of the email. For example, when you found out the results of your lottery entry, you received an email titled “BB Tix,” again, when “UConn Men’s and Women’s Basketball Ticket Lottery Results” would have been more appropriate.
After the initial lottery period is over, and after many winners have purchased tickets, all remaining tickets are put on sale online. You wouldn’t know that however from looking at the “BB Tix” email as this information is not included. Perhaps UConn Athletics is concerned that it would take longer to sell out and doesn’t advertise the latter sale of tickets. This is a rather ridiculous excuse considering the value of some of those Gampel tickets. Instead, it leads to naive and freshmen souls who purchase Men’s Gampel tickets off “Buy or Sell” for three to four times face value. While it remains to be seen if the scalping of tickets can ever be prevented, or if the mobs that rise up against the scalpers will ever die, it is important that the general body knows that even as lottery losers, they have the opportunity to try for the remainder before throwing down $200 on tickets.
A more informative and appropriate ticket selling process for UConn Basketball tickets would greatly benefit the student body without whom the basketball program at UConn would suffer.