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A Campus InStyle: A$AP: A unique style icon

Campus Correspondent

Published: Thursday, January 31, 2013

Updated: Friday, August 23, 2013 17:08

Musicians and fashion have always gone hand in hand with each other. From Elvis and his bellbottom pants, to Kurt Cobain and his flannel shirts, musicians of all kinds develop their personal styles and serve as a billboard for many trends. Throughout the growth of the genre, rap music and rappers have always served as nationwide trend-setters, especially with the growing popularity of the music on a mainstream level. With each new wave of trends and artists, a new leader will emerge. A$AP Rocky has definitely taken over the reigns of resident trend-setter.

A$AP Rocky is a charismatic new artist from Harlem. He first appeared on the scene in early 2011, with viral videos for his songs “Peso” and “Purple Swag,” His debut album, “LongLiveA$AP”, recently hit number one on the billboard charts when it debuted in January. Rocky is gaining popularity with every song, video and appearance. Not confining himself to rap, he has appeared in songs by artists such as Rihanna, Lana Del Rey, Usher and Skrillex. His unique style of music is heavily influenced by groups like U.G.K. and Bone Thugz-N-Harmony, but his keen, and eye for style is what makes him stand out as an individual.

ASAP Rocky is no stranger to both high-fashion and streetwear. Through name-drops on songs and product placement in his videos, Rocky has publicly endorsed Jeremy Scott, Raf Simons, Rick Owens, Supreme, Adidas, Black Scale and many other brands and designers. He has joined the likes of Kanye West and Pharrell in regards to the high number of, “what in the world is he wearing?” moments. Some cornerstone pieces of A$AP Rocky’s wardrobe throughout his growing popularity have been Jeremy Scott Adidas and Maison Martin Margiela sneakers, SSUR’s “Comme Des F***down” spin-off apparel, and a fur Balmain vest which he wore on BET’s “106 & Park.” Recently, he even released collaboration pieces with both Black Scale and designer Raf Simons, making sure to have his A$AP moniker displayed prominently throughout. As he becomes more popular and eats up more airtime, there’s no telling the impact that Rocky will continue to have on both the style and hip-hop cultures of today’s generation. “Hip-hop grunge” is what some people have labeled this new style trend as, but even that is too broad to try and put a name to what A$AP Rocky and his affiliates have curated into their own.


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