Cookies all day and night

Within the next couple of months, UConn will join the ranks of U.S. colleges and universities like Yale, Syracuse and Ohio Sate, where students can order cookies right to their dorms until 2:45 a.m.

The cookie shop, which will be located in Storrs Center, will offer a wide variety of cookie flavors including chocolate chunk, sugar, peanut butter chip, oatmeal raisin and snickerdoodle.

Emme Pappas, a 7th-semester international relations major at Syracuse University, regularly orders a box of cookies with her friends during exams.

“I love Insomnia,” she said. “They deliver late at night, which is perfect during finals week. The best part is, they deliver the cookies to you fast so they are still warm.”
In addition, Insomnia Cookies will offer bulk cookie options known as Residence Hall specials. RA’s and floor representatives can purchase anywhere from 50 to 300 cookies.

In addition to cookies, UConn students will have the option of purchasing cookie cakes, brownies, and cookiewiches, similar to ice cream sandwiches. Some flavors, like peanut butter and s’mores, can be ordered in double-sized portions.

The shop at Syracuse University introduces new flavors every week. “We also have Brownies a la Moda,” says Sarnecky, “which are brownies with ice cream and a selection of toppings that students can melt on.”
With a wide array of selections available and the ease of late-night delivery service, Alexander Dykas, a 2nd-semester chemistry major at UConn, is worried about the implications it will have on students’ health.

“We are always reminded of being a Healthy Husky, but with options such as cookies at 3 a.m., how are we supposed to stay on top of our health?” Dykas said.

Other students, however, find no risk in having a local cookie store.

Pappas of Syracuse, an experienced Insomnia Cookies customer, said that, “the cookies are filling and not a health issue at all. If Insomnia didn’t exist, people would still eat cookies.”

What first started as baking cookies for friends in 2003 has expanded to a large franchise offering cookies to 22 colleges and universities nationwide for founder Seth Berkowitz. UConn will be the home of the 23rd Insomnia Cookies location.

“UConn had everything we look for when opening a new store”, said Renee Sarnecky, the marketing manager of Serve U Brands, which includes Insomnia Cookies. Sarnecky said she believed UConn was in need of a good late-night food option.

As far as introducing fare for the health-conscious, Sarnecky said she envisions taking some steps towards offering healthy options.

“We don’t have a vegan option as of yet. But that doesn’t mean we won’t have one at all, ” said Sarnecky.

Sarnecky encourages all UConn students to like Insomnia Cookies’ Facebook page and follow them on Twitter to check for discounts and coupons prior to its opening.

“We don’t have an actual date for the opening at this time. However, it will be as soon as possible, within the next couple of months,” Sarnecky said.