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Column: Same old story for Super Bowl halftime show

By Greg Keiser

Column of the Week

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Published: Thursday, February 4, 2010

Updated: Thursday, February 4, 2010

As you read this, keep in mind that I have sincere respect for The Who. I was taught from a very young age to respect my elders. And believe me, they are very much my elders. But really, they are a great band that has produced great music. They’re just a bit past their prime. I’m happy for them; I’m sure they’ll score some high fives down at the nursing home when they perform at the Super Bowl halftime show. So, just remember that the following is presented with the sweetest and kindest intentions possible.

It’s been an ongoing trend that aging has-beens front the Super Bowl halftime show. Including this Sunday’s, the past six halftime performers have been The Who, Bruce Springsteen and the E-Street Band, Tom Petty and the Heartbreakers, Prince, The Rolling Stones and Paul McCartney. The respective ages of the artist or the band’s lead singer at the time of their performance were 65, 59, 57, 48, 62 and 62. For a league whose players are notorious for being forced into early retirement, the NFL sure books performers who refuse to quit.

This Sunday, anyone born after the mid-1990s will be asking, whooooo are you? Who? Who? Who? Who? And yeah, they’ll really wanna know. Last year as Springsteen was singing “Born to Run,” all I could think was, “Wow Bruce, it’s been quite some time since you were born – would you like a cane or a walker instead?”

Why does the NFL keep scheduling these fossils? Do they have some kind of deal with the AARP? Bring in some new talent. Let us watch some young guns. Why don’t they understand that’s what people want to see? Why do they insist on scheduling these old men? Doesn’t the NFL know that Peter Townshend wants to make it in time for the early- bird special?

I have some legitimate ideas as to why. In all seriousness, the NFL may want to improve the image of its halftime shows after the Janet Jackson and Justin Timberlake debacle six years ago. We all know what happened with that.

After that incident, maybe the NFL wants to play it safe with older musicians that would appeal to a larger, older audience. Except that those older men would undoubtedly prefer seeing another wardrobe malfunction with a young female.

But maybe, just maybe (and this is my favorite reasoning), the NFL wanted to guarantee­­ that – no matter which teams made the Super Bowl – there would be someone in the stadium older than Brett Favre.

Just throw someone new out there. Let us see some Kanye West or Taylor Swift. Just please, let it be someone who was born after Super Bowl I, which was 43 years ago. They don’t even need to be good artists, just someone fresh! They used to schedule popular musicians ... New Kids on the Block performed in Tampa in 1991! Give us some Miley Cyrus for all I care. That’s Miley. Not Billy Ray.

But let’s be realistic. Next year, we’ll probably see Ozzie and Black Sabbath mumbling into the microphone, or maybe we’ll see Madonna singing from her album Erotica. Please no. Oh, please no.

So, during Super Bowl XLIV’s halftime – and every future halftime for that matter – enjoy your history lesson.

See now, wasn’t that respectful?

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11 comments

doctordoctor
Mon Feb 8 2010 08:07
i agree and i am an old fossil(64). do not want to watch my rotting peer group stumble and drool around on a stage. give me a young, vibrant group; someone who has the energy and vibs of youth. that makes good music for an outdoor concert. besided, sure looked like the Who were lip syncing and air guitaring up there.
Anonymous
Sun Feb 7 2010 23:58
Shredder, he's not saying it should be a baby performing just someone who is fresh. The Who is a has been and sounded like they were going to drop dead tonight-- they sounded nothing like they used to. Carrie Underwood was the freshest and youngest performer there and she was clearly the best. Let me guess, you're old? You should probably get over that.
anony
Sun Feb 7 2010 20:11
I couldn't agree more!!!!!! I feel like I am watching a Viagra commercial. Leave these acts for the senior PGA tour or something, this is the NFL!!! Get current!!! WHO (is) dat indeed!!
Anonymous
Sun Feb 7 2010 16:45
go team
Shredder
Sun Feb 7 2010 05:02
I would love to have seen someone like Sinatra were he around today....this 'it has to be someone young' crap does not wash anymore....Pacifiers (dummies) all round for the Gen Xer's, I suggest? Get over it Greg :)
UScott
Thu Feb 4 2010 17:01
Funny article ... if your under 40. Sad but true if you are over 40. Cant wait to see Robbie Robertoson and " The Band" Play next Year!
Dave
Thu Feb 4 2010 15:50
^^^^
YES. I agree. We need to see some hard rockin' talent. A band that can lay down a phat bass line and a shreddin' guitar solo. Creed, or Nickelback would be great come 2011.
Anonymous
Thu Feb 4 2010 14:47
I'm 17 and I don't even know who The Who is. Well said Greg!
Mamie
Thu Feb 4 2010 10:55
Even though I was born before SuperBowl 1, I thoroughly enjoyed your entertaining and amusing article! Rock on.......
Vince k
Thu Feb 4 2010 10:30
You certainly have your right to this opinion. However, one very important point you're not considering is that all these bands you're citing STILL DELIVER THE GOODS LIVE! Presenting "legendary" artists who no longer have the chops, or most of the band is gone, is a sham. Even the best artists/bands, however, are still limited by the 14 minute they have to show their stuff. The Who will be doing a greatest hits medley with only one actual musician from the original 60's incarnation (not counting Daltrey). You may be right on this one.
Anonymous
Thu Feb 4 2010 02:04
Okay, I disagree with you when say, "Just please, let it be someone who was born after Super Bowl I, which was 43 years ago. They don’t even need to be good artists, just someone fresh!" I'm sorry, but the Super Bowl is the most-watched event on TV. The Half-Time entertainment better have a GOOD artist who deserves to be there. Artists shouldn't be able to perform if they aren't good, just because they are "fresh." I would much rather see a great old band perform than a crappy new singer perform.






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