TECH: Sorry folks, Steve Jobs has left the building
Published: Friday, September 20, 2013
Updated: Friday, September 20, 2013 00:09
Steve Jobs has definitely been rolling over in his grave after these past couple of weeks.
Not only has it become increasingly apparent in these past few weeks that the late Steve Jobs has left little to no guidance for his company after his unfortunate passing, but the current regime at Apple is entirely clueless as to which direction to move what was until recently, the world’s most valuable publicly traded company.
The signs all pointed to this eventual meltdown happening. Following the catastrophic fall from grace its stock price suffered after peaking above a record high of $700 last year, the company has been plagued by critics and detractors decrying the end of the company as we knew it following the loss of Jobs.
Critics will be critics, but numbers don’t lie. Google’s Android OS has been eating away at Apple’s coveted smart phone market share at a greater rate than ever.
Last week Apple had a chance to turn all of this around.
And they didn’t. Amidst a flurry of speculated, hyped possible product announcements, Apple dropped the ball by impressing no one.
They announced not one, but two new models of the iPhone.
The iPhone 5C, the supposed “low cost iPhone,” retains similar specifications to last year’s iPhone 5, but features a plastic casing (as well as a variety of colors). However, with prices starting at $99 with a contract (only $100 cheaper than the iPhone 5S), the model still far out prices competing Android devices, making the “low cost iPhone” not much of a bargain.
The iPhone 5S, the “new iPhone” if you will, features the expected boosts in power and camera abilities, and add fingerprint recognition as an alternative to the standard pass code unlock. And yet, the 5S fails to address many of the issues that have been plaguing the platform in its war against Android. The phone still remains fragile as a shard of glass, with a drop from a modest height still likely to shatter your prized piece of tech right before your eyes. The App Store remains as restricted as ever, and with Samsung’s upcoming Galaxy devices set to absolutely destroy Apple’s in terms of processing power, the Apple faithful have reason to worry.
That was it. There was no Apple Smartwatch, no Apple Television display, no innovation.
Despite the marketplace absolutely begging for Apple to wow us with a new product, nothing was shown. Even as competitors innovate, Google with Glass and Samsung with the Galaxy Gear smartwatch, Apple is becoming ever increasingly late to a party that just keeps growing more and more crowded.
And of course, there’s this week’s launch of iOS 7, the first major redesign of the platform in its history.
Aesthetically pleasing and simple to use, first impressions of the new OS are somewhat positive.
While some are quick to criticize the redesign, claiming it’s something Jobs would never have done, they are correct. The new design, obviously inspired by the interface of some competitors products, attempts to directly give the customers what they want.
Steve Jobs did not show people what they wanted to see. He told them what they wanted before they even knew what it was.
In other words innovate, something the great Apple Inc. seriously needs to do.